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articles relating to the property market in Thailand and
Bangkok for the 'Your Money' section of the Bangkok Post.
He is a co-director of Property Bangkok. |
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| PF to focus on lower-end market |
PF to focus on lower-end market
This article has been included within our articles section
The SET-listed developer expects high revenue realisation this year, with a backlog of three billion baht in sales for which revenue will be booked in 2007.
Its sales backlog comes from the 1.5- billion-baht Metro Park Project, a one-billion-baht townhouse and single-house estate, and a 500-million-baht property fund established for sales of units in Perfect Place Ramkhamhaeng-Suvarnabhumi.
The company expects five billion baht in sales from 13 current projects.
Four new projects include the 1.27- billion-baht Perfect Master Piece Rattanathibet, the 247-million-baht Maneerin Park Rangsit, the 1.148-billion-baht Perfect Park Rom Klao and the five-billion-baht Perfect Place Phatthanakan.
Property Perfect plans to create a property fund as its Perfect Place project is located near an international school and Suvarnabhumi airport, meaning the units have high potential for rentals.
Dr Teerachon said the company's marketing strategy was to develop more units priced from 1.2 million to 2.5 million baht _ either single houses, townhouses or condos _ as its earlier projects in this price range received a good response.
Although there is continuous demand for single houses, the market is likely to expand at a low rate, he said.
The company expected to realise 4.4-4.5 billion baht in revenue last year and to cut its debt-to-equity ratio to 0.86 times this year, down from 1.17 times last year. It tries to maintain a gross margin of 30%.
Property Perfect (PF) shares closed yesterday on the SET at 3.50 baht, up eight satang, in trade worth 24.43 million baht.
www.property-bangkok.net
www.condobangkok.net
www.apartmentbangkok.net
www.property-bangkok.com
www.bangkokcondo.org
www.bangkokapartment.org
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